The SIHH is a specific cut of the watch business all in all; it’s effectively the absolute most un-vote based occasion the watch business has. In contrast to Baselworld, where you can see totally everything and everybody, from spring bar sellers working off collapsing card tables in a single corridor to million-dollar cosmic complications from Jacob & Co. in another, SIHH is straight top of the line extravagance watchmaking. The SIHH is a relative newcomer as well, while Baselworld goes right back to 1917 when it started as the Schweizer Mustermesse Basel (the primary watches-just structure opened in 1931).
Tudor Black Bay 36, Baselworld 2016
SIHH started in 1991, when Cartier and four different brands – Baume & Mercier, Gérald Genta, Daniel Roth, and Piaget – decided to show secretly at the Palexpo Center in Geneva, trying to make an elite, high-extravagance air. This is as yet the environment at the SIHH today – until this year, the occasion was carefully greeting just; the overall population couldn’t join in (this year, notwithstanding, there was a public day at the Salon on Friday).
So who do you see when you go as a columnist to the SIHH? Extremely very good quality extravagance watch brands. All the Richemont maisons show, just as various very good quality, non-Richemont and autonomous brands, including companies like Greubel Forsey, Richard Mille, H. Moser, Laurent Ferrier, etc (you can see the full rundown of showing brands here ). An aggregate of 17 brands show in the primary corridor of the Palexpo (which is strolling distance from the air terminal) and an expansion 13 little autonomous brands show at the as of late settled “Carré des Horlogeres” (watchmaker’s square). Who is there is however intriguing as who seems to be not there; no LVMH brands, for example; clearly no Rolex, no Tudor, no Seiko, et cetera. Since such countless columnists and VIP customers are visiting the area for the SIHH, in any case, there are some supposed offsite occasions, with more brands attempting to draw individuals to display areas in Geneva and environs, than there are really appearing at the Salon proper.
Baselworld, paradoxically, is yuuuuuuuuuuugggeee. There are around 1,500 exhibitors and a year ago participation was around 150,000 press, purchasers, industry people, onlookers, rubberneckers, in addition to canines and child carriages (I’m completely serious). You can have a gathering with Casio to see G-Shocks and after 30 minutes, you’re in a four-story “corner” taking a gander at the most recent Patek Philippes.
Richard Mille RM 50-03, which will hinder you $980,000.
That’s not to say that more reasonable watches aren’t at the SIHH by any means; companies like IWC, Baume & Mercier, Panerai, etc, all offer more available value focuses. Notwithstanding, the causes of the SIHH as something considerably more elite than Baselworld are still particularly with us today, both regarding kinds of watches appeared and in the general atmosphere.
A look inside the SIHH itself.
Attending the shows is a totally different encounter too, as you can likely envision. For all that the SIHH is a career expo, it’s a beautiful darned curated one and gratitude to the way that it happens in a solitary climate with a solitary cognizant by and large plan, the entire thing for the most part feels pretty amicable. At Baselworld, then again, there’s a smidgen even more a rugby scrum free-for-all vibe and it’s not abnormal for watch expert editors and distributions to do eighty to a hundred arrangements. In case you’re a genuine watch aficionado, I can’t unequivocally enough recommend seeing both at any rate once, on the off chance that you can make the time and get over to Geneva and additionally Basel when the shows are running; there’s actually nothing similar to it for getting a vibe not just of how the business looks as an industry, and overall, yet additionally how the business everywhere, and the particular displaying brands, see themselves.